Coach Luis

Luis is the owner and head coach of CrossFit Unshaken. He’s a CrossFit Level 2 Coach, Precision Nutrition Level 2 Master Health Coach, and a Sleep, Stress & Recovery Specialist—which means he doesn’t just coach workouts, he coaches the whole person.

Luis has a deep love for technical coaching, especially gymnastics and Olympic lifting. He’s known for breaking down complex movements in a way that makes them approachable, repeatable, and confidence-building. His coaching style is detail-oriented, encouraging, and rooted in helping people move well—not just move more.

What truly drives Luis, though, is mindset. He’s passionate about helping people realize they’re capable of far more than they’ve ever believed. Many members walk in feeling intimidated, out of shape, or unsure of themselves. Luis takes pride in helping them rebuild confidence—both inside and outside the gym—one rep, one habit, and one win at a time.

His passion for CrossFit goes beyond workouts. He believes CrossFit, when coached well, is one of the most powerful tools for long-term health, resilience, and personal growth. Done right, it teaches discipline, consistency, humility, and grit—skills that carry into work, family, and everyday life.

Outside the gym, Luis is a devoted husband and father. He loves spending time with his wife and daughters, and his family is his why. That perspective shapes everything he does at CrossFit Unshaken—from building a supportive, non-judgmental community to helping busy parents stay consistent without burning out.

Luis built CrossFit Unshaken to be a place where people feel coached, supported, and challenged in the right ways. A place where you don’t just work out—you grow.